Boux Avenue Boost


Boux Avenue has launched a campaign to help consumers boost their assets this summer with the Shimmer Boost T-shirt Bra.

The new product, made using shimmering lightweight microfibre foam, creates "the right amount of lift for an irresistible cleavage". Available in a vibrant colour palette of blue, pink and purple along with black and white, the new brand comes complete with matching Shimmer Thong or Shimmer Shorts.

To support the campaign that launches this collection, Boux Avenue are offering any Shimmer Boost matching set for £25 until Thursday 26th May !

Dragons' Den's Theo Paphitis launched Boux Avenue in March 2011 with an extravagant launch party in London's West End. As the previous owner of high street brand and retailer, La Senza, Theo claims his new venture is a "web business, a website with stores", having launched the online boutique before launching stores in Glasgow, Manchester, Cardiff, Essex, Kent and Sheffield.

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