Debenhams Launches Lightest ever Bras

The step was taken after research by the department store suggested traditional t-shirt bras were 'quite heavy' due to their dense foam structure, which is required to give an invisible fit.

Debenhams head of lingerie buying and design Sharon Webb said: "Many women find that the search for a bra that fits and flatters is comfortable and functional is as hard as finding the right man!"

Over 90% of women in wearer trials reportedly agreed that the bra felt like 'a second skin.'

"Our research showed that many traditional t-shirt bras were quite heavy due to their dense foam structure, which is required to give an invisible fit."

Back specialist Dr David W. Evans said: "Since 50% of the population will at some point probably wear a bra, it is important that they will help more than they hinder.

"A properly fitted, well designed bra, made of light materials that do not restrict movement, is likely to help women stay active, which is the best way to recover from back pain."

The 'light as air' t-shirt bra is advertised by the department store as having no bulk, moulding to the body and feeling noticeably lighter than any other bra.

Webb added: "This is an everyday t-shirt bra, designed to be seam-free under outwear. It has bonded straps and bagged out wings for added comfort and a luxury finish.

"It's a weight off our shoulders. We are confident that once ladies try this bra, they will never wear another t-shirt bra again – it really is unbelievably comfortable."