Whitney Galitz struggled to find beautiful lingerie that fit her body well. When she decided to address the needs of large-busted women who wanted attractive yet comfortable underwear, she turned to her love of film, theatre and old Hollywood's silver screen heroines for inspiration.
The inaugural collection of Galitz's Los Angeles-based brand Good Night Gilda introduced high-end foundation and loungewear garments in sizes S to L and bras in sizes 32 to 38, C to F. The line, which launched in February, features black, nude and ivory garments, including high-waisted panties, babydolls and full-coverage bras. The styles' retail price points range from $120 to $180, while wholesale prices fall between $50 and $80 with no current minimum order for retailers. All pieces are made locally and shipped from Los Angeles.
Galitz created the garments with her favorite film stars in mind, actresses Marilyn Monroe and Ingrid Bergman. In fact, the brand was named after the title character in a classic noir film played by Rita Hayworth. "The Good Night Gilda woman is a figure of grace, prowess and confidence," Galitz said. "She appreciates beauty inside and out and wears her lingerie with the same sensibility."
But the vintage look wasn't the only important part of the collection — Galitz also paid close attention to the quality of fabrics and materials she used in creating the line.
"I literally get giddy thinking of all the things I can do with a good piece of fabric!" Galitz said. Good Night Gilda's pieces feature stretch and non-stretch silk charmeuse, lace, dotted tulle and high-quality trim.
The collection is not yet available in retail stores, but will soon be available for purchase through online retailer Bella Bella Boutique as well as the Good Night Gilda website. Galitz is also preparing a s/s 2012 line that will debut in August at CurveNV in Las Vegas. She promised Good Night Gilda's s/s styles would be "vivacious and sassy, but with the continued classic and timeless appeal of the debut collection."
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